“Making P.R. the Lead Discipline
in the Communications Mix.”







lobbyegypt


LOBBY EGYPT is an independent full-service firm offering public relations, communications, representation & media consulting to a broad range of clients in Egypt and the region. Whether you need a comprehensive national outreach program or a press conference, you'll find that we offer individual plans tailored expressly to your unique needs. Credibility and integrity are earned and we, at Lobby Egypt P.R., can facilitate and promote mutual lines of understanding, acceptance and thus cooperation between you and your publics.

 
Nabil Osman
BOARD CHAIRMAN-FOUNDER
 
     
Ayman A.Salah
MANAGING DIRECTOR-FOUNDER-BOARD MEMBER
 
 


Recognizing that the public has set higher expectations and an unprecedented capacity for choice, either from brands or companies; from institutions or governments, we consider it vital to produce well-targeted messages to address the EYE, the EAR and above all the MIND.

“P.R. SHOULD BE ACHIEVED AS LIFE-INSURANCE FOR A CORPORATION’S IMAGE AND IMAGE AS LIFE-INSURANCE FOR A COMPANY’S ACTIVITIES.”


TO OUR CLIENT/PARTNER WE PLEDGE:

  • An understanding of the need of your business ensuring absolute CONFIDENTIALITY.
  • A smart, diverse, engaged and passionate team of professionals who THINK big. “We reach for the Stars with our feet on the ground
  • An integrated team working with a plan that is RESEARCH-BASED and flexible enough to incorporate change.
  • CREATIVE & STRATEGIC SOLUTIONS to help you meet business objectives.
  • Clear identification of audiences, goals and BENCHMARK FOR SUCCESS.
  • Enthusiasm and DEVOTION TO YOUR / OUR BUSINESS.
    Commitment to QUALITY thinking, performance and Service.
 

 


 
At LOBBY EGYPT we bring together strategic experts and PR professionals. Hence LOBBY EGYPT by bridging the divide, offers comprehensive client service from the earliest strategic planning to the final execution of advocacy and image campaigns.

LOBBY EGYPT
specializes in image-building. Our approach is comprehensive, providing integrated communications solutions to client/partners. We deliver advocacy, image promotion, public affairs services, media relations, issue & crisis management and corporate communications.

LOBBY EGYPT
management team helps companies anticipate, prepare for and manage complex situations as well as delivers strategies to navigate the complex social, regulatory, political & media environment.



OUR VISION
“Becoming the region’s leading P.R., Lobbying & Advocacy firm”

OUR MISSION
“Making P.R. the Lead Discipline in the Communications Mix”




LOBBY EGYPT is triggered by this mission since it has the immediacy and transparency to build credibility and trust. The traditional model of top-down communications, where over 90% of a marketing budget is spent solely on advertising to talk “at” people is no longer effective.

We provide P.R. counsel and strategic communications services to enable our partner /client to strengthen the relationship and reputation so as to influence attitudes and behaviors of the target audiences. We attain our client/partner’s goals through the amalgamation /integration of top-notch specialists with international exposure in various fields.

We are dedicated to building long-term partnerships through quality service and creativity so as to ensure the long-term growth of our client/partner.

 

OUR MOTIVATION

• Our client/partner is the sole star & LOBBY EGYPT is behind the scene.

• Every client/partner needs something a little different and requires communications solutions at finger-tip, at the right time and place. "Creativity, rather than cloning is the inspiration."

• Our client/partner's image is conveyed through individualized messages.

• PR is your/our early-warning system to help anticipate trends among target audiences, monitor variables & use research and appropriate communications techniques to have a long-term effect.

"We avoid the big-bang approach in order to have a sustainable imprint."

 

OUR VALUES

• Delivering informed analysis, strategic thinking, creativity, excellent execution and sound measurement.

• Embracing honest and open communication channels along with prompt and accurate responsiveness.

• Ensuring that all communications are ethical, forthright and timely.

• A clear commitment to the sound financial management of the partner's business to ensure a sustained and stable growth; as well as mutual benefit.

 


Quality + Integrity + Respect + Entrepreneurial spirit
=
mutual benefit & success.

 

LOBBY EGYPT is a mind-setter it is your launching pad to higher degree of success
 
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